Why a sponsorship of the
Caskets On Parade
Well, the simple answer is to lure visitors to your own website.
Google can bring in people that are searching for what Google has found and
cataloged in your website. However, if their search terms leave your entry as
the 21st or 66th or 814th choice (out of thousands) the likelyhood of a
clickthrough from the 3rd, or 7th, or 47th page of search results is remote.
If a "vanity search" for your own site is listed on the second (or subsequent)
page of results, you're in big trouble!
People searching for the phrase "dead pool" are likely to be offered thousands
of options; someone searching for a phrase that is much more common might be
presented with millions of choices. Unless you are already showing up in the
first page of search results for the common descriptive phrases that you might
put into your home page's "Meta" tags, you will need to employ other means to
bring others to your website. We're here to offer you those "other means."
As a dead/death/ghoul-pool contest we occupy a fairly narrow niche area of the
internet. If we had to rely on the search results for the common descriptive
phrases that someone would use to actually try to find a dead pool
contest, we might get one new visitor every other day. Add in the visits from
people that already have us bookmarked and you're talking about an annual
count of pages served in the few thousands. However, we actually have about
one-hundred thousand pages requested per month (one million + per year, and
growing). How do we accomplish that? CONTENT!
The ancillary database of trivial factoids that is associated with our
dead pool contest (The Book of the Dead)
is fully cataloged by most of the "big" internet search operations, so
the universe of phrases that might cause our website to be referenced on a
search results page is way bigger. And, we often find ourselves on the
first page of the results listing (another factor bringing traffic our way).
In spite of (or maybe because of) the title of most pages, starting with the phrases
Caskets On Parade - Book of the Dead: "A" we get clicked-upon. And, people stay
and read the pages and click on the internal links (hundreds of thousands of
'em) taking them to a second, and third, and fourth, ... page within the site.
We've gone out of our way to make the site
Caskets On Parade - Grim Reaper Targets of
We have received emails describing the site as "addictive," "informative,"
"educational" and "maddening." Numerous blog entries reference the site.
"Respectable" journalists and educators list us in their public link lists.
Our original intent of creating an easily browsed reference for participants
in our own dead pool contest has caught the attention of a much larger world
At one point (before we left MSU as our hosting service) the phrase
"playboy playmates of the month" typed into the Google search engine brought
up our website page of playmates as the
number one listing — ahead of
Playboy's own website! (consistently number two).
Since more people linked to our site than Playboy's,
we went to the head of the search listing (and stayed there until we moved ...
we were moving back up again, up to number 6, as of 9/30/10, but then
dipped down to #8 as of 9/16/2011; after a few more years we should be
back up to #2 or #3).
Browsability & loads of attractive content have been the centerpiece of
our "stickiness" &
link desireability (despite the "unfortunate name" as some have bemoaned). We
prey upon people's curiosity to see what else they may come across after they
have found the nugget of information that they originally sought. Sex, drugs,
Rock 'n Roll, plus Death and Taxes, and so much more. Those are some of the
things that people really want to find out about! Those also happen to
be some of the things that drive dead pool contests.
The very curiosity that has been peaked, that has them clicking all
over our website is available to you, by way of a banner ad at the top of
almost every page in the website. Just maybe they'll see a banner that looks
interesting & click on it ... not necessarily a bad way to passively
seek out new visitors for your own website.
Who is visiting the
Caskets On Parade
We have no idea!
It has been our policy to not track our visitors --- no cookies, no
surveys, no registrations, no spyware! The price that they pay to come and
take a look is just the cost (to them & us) of the bandwidth that they're
burning to suck down the pages.
You can get a small glimmer of their intent by looking through the
words & phrases that brought them into the site (heavy on Playboy-related
search keywords). A recent calamity will bring people in, looking for related
individuals. A politician's irresponsible behavior brings out the curious,
looking to see if there is a pattern developing. A cable tv movie
retrospective will cause people to wonder if a particular actor is still
Has Elvis been
spotted recently in
Kalamazoo? Is Bat Boy rabid?
Did space aliens vote for
Hillary in 2008?
Want To Know!
The common thread amongst our new site visitors — curiosity. Visitors to
the Caskets On Parade
website are 187% more curious than a control group of torpid lab rats ...
actually, we're making that up. We Don't Know.
However, once you've lured them over to your website, you're free to
ask them all manner of demographic questions and find out!
The Dirty Details of sponsoring the
Caskets On Parade
At the top of this page is an instance of the current
sponsor's banner ad and the resulting link to a page within their website. If
you are considering a sponsorship of the
Caskets On Parade
website, read through the details listed below ...
- Your banner ad will run across almost all of the pages in the
Caskets On Parade
website. Typically, pages that are individual elements of a page composed of
a "frame" of pages will not have an ad loaded into each individual element
page. The website's main page is an example of this limitation.
- The main (index) page of the
Caskets On Parade
website is not part of this offer; purchase
of sponsorship of that page is separate from this general offer.
- Your banner ad will be the only link on a page to your target URL page;
we do not offer multiple banners/ads per page.
- Sponsorship of the
Caskets On Parade
website is "unique" & exclusive — outside of the site's main (index)
page, all other banner ads within the site will be for a single sponsor.
- Your banner ad link will be to a "frame" page within our website;
that "frame" will load a single viewable page — the page which you will
specify as your own site's entry point (it will open in a second, "new"
window, leaving the
Caskets On Parade
website open in the original window behind yours).
- Your banner ad will load from our server; no externally-pulled
banner ads are permitted.
- Placement of your banner ad will be at our discretion. Typically, it will
be centered at the very top of all available pages, loading before all other
- No inline (auto-playing) sound or video files will be associated with the
banner ad or the link URL's target webpage.
- No sound or video files are permitted as all or part of the banner ad.
- No Java, Java Script or other scripting language will be associated with
your target link URL.
- Our website employs no dynamicaly generated content; all pages are
static (the same for all visitors), being generated on our local computer and
then uploaded to our hosting service. The static nature of all of the pages
means that we will not recode hundreds of pages to meet a "special"
request (and then un-recode them later). The banner ad that you will submit
for use on our site will be restricted to the following parameters:
- File formats accepted - GIF or JPG only
- Banner ads restricted to 300Kb maximum file size
- No Flash, Shockwave or other formats accepted
- Banner ad must be a single file; no tiling within a table or frame permitted
- Maximum Width Resolution: 500 pixels
- Minimum Width Resolution: 400 pixels
- Maximum Height Resolution: 120 pixels
- Minimum Height Resolution: 60 pixels
- The suggested minimum bit depth per pixel: 4 bits
- No "alt" tag message will be associated with the banner (other than
our own generic message)
- All banner ads will be displayed within a border of zero pixels
- Content of banner ad must meet our "suitability" criteria prior to
acceptance. The "we know it when we see it" rule applies with respect to
unacceptible depictions or target URL links.
- No copyrighted material may be contained in the banner ad without the
written consent of the copyright holder.
- Content (text or visual) that might get us sued — verbotten
in the banner ad or target URL page.
- Target URL links must be to an acceptible web page; the page being linked-to
must have acceptible content and must remain the same for the
duration of the contracted sponsorship period. (ie. no link to a page full of
pretty kitties when contracting for the sponsorship that changes to a page
full of Nazis drowning puppies once the sponsorship is under way).
Also, "You are a winner" come-on banner ads will not be accepted. The banner
ad must identify some positive aspect of the targeted website as the reason
for clicking on the ad (and invoking the link). "A Better Deadpool Than C.O.P."
for another deadpool contest would be perfectly acceptible; a "You've Won an
IPod" banner as bait to get you to fulfill dozens of purchasing requirements
before you get your "free" IPod would not be acceptible.
- The link URL's target page may not contain any pop-up, pop-after,
pop-under coding; this also applies to the behavior of third-party advertising
content in the target URL page. We expect that the target URL page will
be clean & unannoying to us and to our website's visitors.
- A sponsorship's banner ad & target URL link, once accepted and posted for
display and linkage, will not be changed during the contracted sponsorship
period at a greater frequency than once per month. Remember, we are a "static"
website; no dynamic server operations will happen (such as randomly displaying
a banner ad from a pool of available banner ads)
- The target URL must remain consistent & viable (ie. no 404 errors or
"page not found" screens when the link is clicked) for the duration of the
sponsorship period. If a target URL goes "bad" (for reasons other than the
sponsor's hosting service being down) we will notify the sponsor of the
link's problem and give them 48 hours to fix the problem before terminating
the banner & link.
- A sponsor must provide a contact email address that will be checked
regularly by the sponsor & remain active for the duration of the
sponsorship period. Postal mail or a courier service (UPS, FedEx, etc.) may
be employed but Email will be the primary method of contact between sponsors and
Caskets On Parade.
- Sponsorships will be available in the following durations:
- One Month
- Two Months
- Three Months
- Six Months
- One Year
- Sponsorships start/end on the following begin/end points:
- One Month - 1st through last day of that month (minimum 28 days)
- Two Months - 1st through last day of the second month (minimum 59 days)
- Three Months - 1st through last day of the third month (minimum 89 days);
the sponsorship must start at begining of a calendar quarter (January 1, April 1, July 1 or October 1)
- Six Months - 1st through last day of the sixth month (minimum 181 days);
the sponsorship must start at: the begining of the year
(January 1), the beginning of the second calendar quarter (April 1) or
the beginning of the third calendar quarter (mid-year, July 1)
- One Year - full calendar year; January 1 through December 31 (minimum 365 days);
the sponsorship must start January 1
- The time-of-day for the beginning/ending of a sponsor ship will be
just after midnight (GMT) on the first day of a sponsorship; until right
up to midnight (GMT) on the last day of the sponsorship. We reserve the
right to activate the sponsorship early and terminate it late (before and
after the contracted sponsorship period) if no other sponsorships have
been booked (and we don't feel like getting up early to get one started
or end one). Otherwise, a sponsorships will be activated within a 30
minute time period after of the specified start period and terminated
within a 30 minute period after the end of sponsorship period (if we
start 25 minutes "late" we will end it 25 minutes, or more, "late").
- Pricing of Sponsorships —
- One Month - $25
- Two Months - $40
- Three Months - $55
- Six Months - $100
- One Year - $180
- Payment is due in advance, in it's entirety.
Payment must be
have been received and cleared by our bank at least one week prior to
the start of the banner ads run on the website.
Unacceptible forms of payment:
Acceptible forms of payment:
- a check (non-"starter", drawn on a continental U.S. bank)
- U.S. currency (it's still legal tender to us)
- U.S. Postal Service money order.
- NO REFUNDS for links/banners/target sites that violate the terms of
the contract. If we have to terminate a sponsorship banner, we invoke the
First Rule of Acquisition: "Once you have their money, you never give it back."
- We will not count the number of click-throughs to your target
URL page; that is something that a sponsor will need to meter themself. Likewise, we
won't provide the number of Page Views (and the number of banner ad views)
that you receive - for now you are operating under the same metering
restrictions that we are operating under. You should check out the general
website statistics that our hosting service provides ... those stats may be
found by [ CLICKING HERE ]
- Everything is subject to the limitations of our hosting service —
if they go down, our whole website goes down, and no banners may be served.
Tough luck for everyone. No pro-rated refunds for the period (just like
the phone or cable tv company operates).
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